I’ve always been drawn to the thinking behind great brands, why certain ideas resonate, how trends shape behavior, and what makes people truly connect with a brand. I’m naturally creative, but I’m just as interested in the strategy behind it. In my opinion, the best ideas come from understanding people first. Through internships and hands-on work with growing businesses, I’ve gained experience in social media, content strategy, and analytics. I’ve learned that I enjoy environments where I can contribute ideas and actually see them come to life.

Outside of work, I love traveling and experiencing cultures outside of my own (the photo here was taken while exploring Lisbon, one of my favorite places). I’m usually the one starting the group chat to plan trips months in advance, often with a full itinerary attached. I also enjoy trying different ways to move my body, whether that’s pilates, hiking, or snowboarding during the winter season. I like keeping up with beauty and culture online, which ironically often turns into analyzing marketing campaigns for fun. I’m naturally curious and always looking for new ideas, which is what drew me to marketing in the first place.